James Herbertson

General Manager, Services
Flourish Australia

James Herbertson is an experienced executive leader with over 30 years in the non-profit sector across Australia and Europe. As General Manager, Services at Flourish Australia, he plays a key role in leading large-scale, government-funded service delivery across mental health and employment programs.

With more than a decade of leadership in employment services, James brings deep expertise to Inclusive Employment Australia services, NDIS employment pathways, and social enterprise models that interact with funded psychosocial disability support funding streams. Under his leadership, Flourish Australia has significantly expanded its employment programs and strengthened its position as a respected employment provider.

James is passionate about building inclusive organisations and advancing opportunities for people with lived experience, championing workforce models that reflect the communities they serve. He combines strategic insight with practical experience to support organisations navigating sector reform and delivering sustainable employment outcomes.